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Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of REALTORS® and Google.
“Increasingly, online technologies are driving offline behaviors, and home buying is no exception,” said Google Head of Real Estate Patrick Grandinetti. “With 90 percent of home buyers searching online during their home buying process, the real estate industry is smart to target these people where they look for and consume information—for example through paid search, relevant websites, video environments, and mobile applications.”
According to Inman News two real estate vets hired by Trulia to fortify relationships with the real estate industry have departed after less than a year with the company.
Matt Dollinger, formerly Trulia’s head of industry relations, announced his departure Monday to his Twitter followers.
in May to oversee Trulia’s sales and business development team, said he would continue to serve as an advisory board member and consultant on broker products. Before coming to Trulia, Dollinger was vice president of strategic development with @properties, an innovative Chicago brokerage.