If you use the free private lender PowerPoint presentation that we provide, you will find out a ton of good information from your prospects about their needs and goals. There are specific questions built into the presentation so that you will know exactly how to match the right prospect with the right deal going forward.
From here, you want to . . .
Step 3 – Nourish Your Field
You’ve probably heard before that . . . The Fortune is in the Follow Up!
Well, that’s the whole truth and nothin’ but the truth when getting private money. You want to create a list of people that you’ve planted a seed with (meaning you’ve formally presented to them and they understand your investment program), so that every time you have a deal that needs funding, you can just go down the list calling every private lender prospect that could be a match.
And you follow up with these prospects until they “buy or die.” Until they tell you to get lost and quit calling them or until they write you a check to fund a deal. The more contacts that you have with each individual, the more you build trust, credibility, and your chances that they’ll become a private lender.
You’re nourishing your field by following up continually and setting yourself up for a copious harvest!
Step 4 – Harvest the Crop
You make the call saying, “Hey Bill, thought of you when another great investment opportunity came up and . . . not sure if it would be right for you but thought I would at least call and tell you about it . . . you see, we’ve got a great opportunity for the right person. It’s not going to last long though because I’m going to have a private lender commited to funding it by Friday. Is this something you might be interested in?”
And low and behold, the private lender prospect says, “YES.” You’ve successfully tilled the soil, planted the seed, and nourshed your field until harvest.
Now, get back out there and start all over again . . . you’re on your way to having private lender beating down your door! Keep up the good work!