But in addition to telling them to visit the website, it’s also a good idea to have the URL of your site on the screen so that they can see it too. There are many ways to accomplish this.
- you can use a video editing program to edit the video after you shoot it and insert either a title page or caption
- you can upload your video to YouTube, and then use a feature YouTube calls Annotations to add a caption – it creates the same result as option #1, but it requires a lot less technical know-how than a video editing program.
- you can use the following super low-tech method
Shoot your video standing in front of a white board, with the website URL written on it!! I just LOVE the brilliant simplicity of this one. And if you don’t have a white board, you can use a piece of paper taped to the wall behind your head.
Does it look amateurish? A little, but that’s part of the point. People will connect with you better when you seem like a real person. And nothing screams out “salesperson” like a polished, high-production, professional-quality video.
The caveat, of course, is that your content has to rock! And, um, don’t stand in front of the white board so people can’t read the URL you wrote on it.